The Founder recently caught up with Ujama Kamajova, a rising content creator hailing from Walvis Bay. Last year, she was nominated for the MTC content creator awards 2025 under the Emerging Creator Category.
TF: What inspired you to start your journey as an influencer, and how has your brand evolved over time?
UK: It was my love for creativity and storytelling. I’ve always loved sharing things I enjoy. From beauty products, a cute outfit, or a moment that felt meaningful to me. Over time, people started relating to my content, and that connection pushed me to be more intentional about my brand.
My brand has evolved from just posting cute content to being more strategic, more purposeful, and more aware of the impact I want to make.
TF: How do you define your niche?
UK: I define my niche as lifestyle and beauty with a strong touch of realness and personality.
I love creating content that looks good, feels good, but also means something. What sets my voice apart is how intentional and relatable I am.
I don’t just promote products, I share experiences. In a space where everything can start to look the same, I focus on being me and that’s my biggest strength.
TF: How do you navigate collaborations?
UK: I always start by making sure the brand aligns with my values, audience, and aesthetic.
Authenticity is everything to me, so I only work with brands I genuinely love or believe in.
That way, the partnership feels natural and not forced.
Once a collaboration is confirmed, I take time to understand the brand’s goals and vision for the campaign.
Communication is also a big part of how I work. I keep the brand updated, meet deadlines ,and make sure everything from captions to visuals is on point and engaging. I want every collaboration to feel like a win-win.
TF: What challenges have you faced scaling your influence into a sustainable business?
UK: One of the biggest challenges I’ve faced in scaling my influence into a sustainable business is consistency, especially in the beginning. It takes a lot of discipline to show up even when the engagement is low, the ideas aren’t flowing, or collaborations are slow.
Another challenge is being taken seriously especially when you’re still building. Some brands expect free work or undervalue your content just because you’re not at a certain “follower count,” which can be frustrating.
TF: How do you manage the business side of influencing—finances, legal, marketing?
UK: I manage the business side by staying organised and intentional with everything I do. For finances, I keep track of all my income and expenses from brand deals, campaigns, and content creation.
I make sure to set aside money for savings, and reinvestment into my brand – this includes editing tools or creative direction. I read through contracts carefully and make sure the terms are fair. If anything feels off, I ask questions or get advice before signing. I’ve learned that protecting yourself and your work is key in this industry.
On the marketing side, I constantly work on positioning my brand from pitching to new brands, improving my media kit, staying consistent with my aesthetic, and using insights to guide what I post. I study what works, test new ideas, and always make sure my content is aligned with my goals.
